Digital Photography: Money Making with Weddings
Weddings are the most special of occasions, and weddings and digital photography go together like wine and cheese. Why not market a digital photography service to the happy couple? One route is to contact wedding planners and negotiate a deal. Wedding planners are in a position to recommend a great many services to brides and wedding parties. A good relationship with one of these professionals can be your key to great success. However, professional wedding planners will work only with experienced, well established photographers. They won’t risk their reputation by recommending an unknown service could be less than stellar. You will need a wedding portfolio and possibly testimonials from satisfied wedding parties before you can make inroads with a wedding planner. If you are not yet at that point, there are other ways to establish your digital photography service for weddings.
Successful wedding planners only work with proven professional photographers with experience as a wedding planner’s reputation is extremely important. They will never recommend an unknown service to their clients. So your first job is to get known. You will have to create an impressive portfolio and a few testimonials from satisfied customers.
To build up a portfolio, offer your services in return for testimonials. Make sure you have the copyright for your photographs so that you can use these in your portfolio. Often your first client will be from your social circle, so get the word out about your service. Word of mouth is the best recommendation, but with your new portfolio and testimonial, you are prepared to search for wedding accouncements in your local newspaper.
You can contact the bride by phone or mail. Offering to take pictures of the preparation for the wedding is a good way to make an impression as most studio photographers do not offer this service. Sending the bride free promotional material is another way to get business.
Here’s one more suggestion for a unique digital photography package for weddings. Pair up with a scrapartist and offer a unique product – a wedding scrapbook or memory album. Scrapartists use photographs, mementoes, decorative paper, journaling and various embellishments to create gorgeous, one-of-a-kind albums that are truly works of art.
Being inventive and creative in the way you approach business goes along way in wedding photography. For example try working with a local artist to produce scrapbooks for your customers. You will offer a completely unique work of art to hold your clients happy memories. As a final tip, make sure to please the bride. Make her happy, and your job will be a lot more enjoyable.
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Filed under camera by Dan Feildman
